I feel like one shouldn’t conflate liking something with choosing something. You definitely have a point that consumers can stop things. If enough consumers dislike something enough, it will likely fail. Like you point out though, it was still companies that made the choice to go for cloud gaming. They were just wrong about it being profitable as far as I can tell.

I was part of it and I love digital games (gimme drm free), still doesn’t mean I actually chose things to go this way!