because our buying habits are shaped by necessity and availability. to argue that the individual needs to change would require agreement to the degree of millions of people all at once, who have the privilege of choice make a substantial change, and even then the systems in place would defend itself from this change. in a discussion about needing to hold corporations and systems accountable, you argue for the responsibility of the individual, a concept that uses the most effort for the smallest gain, if any.

the concept of the free market is and has always been bull shit. the free market ideology requires the consumer to have: 1. maximal choice, 2. maximal and complete knowlege of every facet of a product (a. it’s ecological cost, b. it’s social cost, c. it’s manufacture, d. it’s transport, e. its storage, f. it’s operational harm ect. ) and every facet of every other option to compare. as well as truth in marketing which is antithetical to marketing itself.

in a discussion about the need to hold the system accountable, attempting to narrow it to the individual is a distraction to progress