On July 27, 2026, BMW began delivering a full-screen Spider-Man: Brand New Day movie advertisement to the dashboard Control Display (the car's main center screen...
Yeah this is one thing enshittification apologists never seem to understand, they’ll claim ‘well if you don’t like ads just pay for the non-ad version, I want cheaper prices’ but the reality is no matter how much you pay there’s a mandatory side dish of enshittification.
There’s something about watching a luxury import brand fast-track enshitification faster than everyone else, including economy options.
Yeah this is one thing enshittification apologists never seem to understand, they’ll claim ‘well if you don’t like ads just pay for the non-ad version, I want cheaper prices’ but the reality is no matter how much you pay there’s a mandatory side dish of enshittification.
BMW’s are pretty fast :P /s