Oh there’s a lot more to it than I’m going to briefly link to for those curious enough to follow breadcrumbs

Another Ford misadventure for the savvy: when he bought 2.5million acres in Brazil to make a rubber plantation factory town, but quickly turned into a disaster. They built suburban homes in a jungle to house local workers while trying to get his American managers to enforce diets on them.

I guess these ideas seemed good at the time…?lol