Considering how many streamers are encouraging people to sign up for the ad-supported plans, I think they’re making more money from the ads. Of course, they’re double-dipping just like the cable companies used to do. Charging for a subscription, and then making even more money by showing you ads. The OP’s screenshot is like how they used to charge for each cable descrambler box in a home. Wanna watch in both the bedroom and the living room? Pay up!
In this case, the ads are probably bringing in less per viewer than the service costs, so having non-paying viewers is still a net negative.
Clamping down on this is probably a worse negative in the long run, but investors only care about this quarter.
Considering how many streamers are encouraging people to sign up for the ad-supported plans, I think they’re making more money from the ads. Of course, they’re double-dipping just like the cable companies used to do. Charging for a subscription, and then making even more money by showing you ads. The OP’s screenshot is like how they used to charge for each cable descrambler box in a home. Wanna watch in both the bedroom and the living room? Pay up!
It’s just greed.