Eh, maybe. First for existing content it makes no difference, the creator already got paid to read the ad so whether you skip it or not doesn’t change the money that’s already in their account. The argument would be if people are regularly skipping the sponsored ads then companies might stop offering sponsorships. Considering this is currently limited to premium customers which a) tend to be the minority, b) still need to manually trigger a fast forward to skip the ad, and c) would likely fast forward through it anyway because they’ve already shown they’re willing to pay money to avoid ads, I don’t think this will actually make much difference. Worst case scenario it drives down the amount being offered for sponsorships a little.
YouTube is doing the same thing.
I noticed my Android TV, with the built in YouTube app, auto skips the YouTuber’s sponsor segment.
It’s not SponsorBlock, just plain YouTube.
It’s about control.
Google/Spotify don’t get a cut from direct sponsorships. They can’t have that.
Nothing good survives capitalism. Profit motive grey goo.
lucky adblock skips their ads too
I think the larger point is they’re squeezing the content creators, though.
Most YT/Spotify users don’t use adblock, but this effectively kills creator revenue if they do this by default.
Eh, maybe. First for existing content it makes no difference, the creator already got paid to read the ad so whether you skip it or not doesn’t change the money that’s already in their account. The argument would be if people are regularly skipping the sponsored ads then companies might stop offering sponsorships. Considering this is currently limited to premium customers which a) tend to be the minority, b) still need to manually trigger a fast forward to skip the ad, and c) would likely fast forward through it anyway because they’ve already shown they’re willing to pay money to avoid ads, I don’t think this will actually make much difference. Worst case scenario it drives down the amount being offered for sponsorships a little.