Doesn’t matter, the worm is in your brain, and you know or are reminded the product exists. That’s all they’re aiming for.
Also, a lot of people think they’re immune to advertising. No one is. The only protection is never seeing them.
On the very rare occasion I choose to watch some media with an ad I can’t skip, I mute the volume and put my hand over my eyes, so I can just see a corner of the screen and know when it’s over.
Correct, you won’t remember the time you got interrupted by an ad. You will however remember the name brand compared to no brand when you see them, and are already conditioned to associate brand with quality and worth.
Or even if you do remember the brand and decide you’ll never buy it, the product category is in your brain. Don’t buy Milwaulke and instead save money on a Ryobi? Same company.
Doesn’t matter, the worm is in your brain, and you know or are reminded the product exists. That’s all they’re aiming for.
Also, a lot of people think they’re immune to advertising. No one is. The only protection is never seeing them.
On the very rare occasion I choose to watch some media with an ad I can’t skip, I mute the volume and put my hand over my eyes, so I can just see a corner of the screen and know when it’s over.
Correct, you won’t remember the time you got interrupted by an ad. You will however remember the name brand compared to no brand when you see them, and are already conditioned to associate brand with quality and worth.
I associate it with annoyance and will only consider it after research.
Or even if you do remember the brand and decide you’ll never buy it, the product category is in your brain. Don’t buy Milwaulke and instead save money on a Ryobi? Same company.