Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.
They really never were. This was a reputation, yes, but it was not warranted. It’s taken a hell of a long time for enough people to realize this.
Nothing significant has changed in the last couple of decades, at least. Maybe back into the 60s, 70s, 80s or so, I won’t debate. But since the turn fo the century at a minimum, store brands almost always use a producer that produces for name brands. It’s often literally the same product. At worst, it might be stuff that didn’t quite make the name brand standards, or it might hvae a little less quality or something, but almost all of the time, it’s the same thing.
There might be some exception - I certainly haven’t tried the myriad of store brands for stores I haven’t gone to, but i’ve been buying mostly store brands for quite a number of years now, and almost all the time, there’s no difference.
Like one I can think of: Store-brand “Doritos” might have a bit less “cheese” on them. Or might have the same, depends. Most of the time it’s the same thing, though.
Yeah… I’m talking about all those years you’re skipping. Off-brands didn’t used to be made on the same production lines. And since the off-brand pop tarts are much different and better, it seems they’re still not.