Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.
Just FYI, KitKats are Nestle, so you can give yourself a pat on the back for not buying them anymore. My sad chocolate moment was when I learned that After Eight is made by Nestle. It used to be my favourite treat. I haven’t had one in 16 years. They probably don’t taste the same anymore anyway.
Knock off after eights are just as good though. Knock off KitKats are not quite as good (as I remember KitKats from my childhood, which is probably a lot better than they are now)