Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.
It’s also because they’re shit. I loved them once, too. They were shit then, too. I just didn’t realize how shit this shit was because of the sugar high. Every few years you just cone more to your senses. Shitty chemical sugar foods are worse than any drug.