TLDR: you got to prove your medication actually works (rather than just having a catchy jingle) and it need to offer ‘value for money’ (this is where politics gets involved)
You have a lobbying meeting with people from various NHS trusts, and advertise directly to them one-to-one, then things go into further tests/trials and may be chosen as one of the solutions/options to a particular ailment.
You can then pay some sort of additional bribe/special offer directly to doctors to be the preferred option for that particular ailment.
Well yes but I meant if you are a pharma company and want the NHS to cinsider your new med
https://sps.nhs.uk/articles/procurement-of-medicines-and-services-for-nhs-secondary-care/
And more importantly
https://www.nice.org.uk/implementing-nice-guidance/medicines-and-prescribing
TLDR: you got to prove your medication actually works (rather than just having a catchy jingle) and it need to offer ‘value for money’ (this is where politics gets involved)
You have a lobbying meeting with people from various NHS trusts, and advertise directly to them one-to-one, then things go into further tests/trials and may be chosen as one of the solutions/options to a particular ailment.
You can then pay some sort of additional bribe/special offer directly to doctors to be the preferred option for that particular ailment.