Alanah Pearce has talked about this a bunch too, she uses the A/B system to try accurate vs. clickbait title/thumbnail combos, and without fail the clickbait ones do better.

https://bsky.app/profile/alanahpearce.bsky.social/post/3miu2as4ln225 https://bsky.app/profile/alanahpearce.bsky.social/post/3mrb7yhd5hc2l https://bsky.app/profile/alanahpearce.bsky.social/post/3msedlnxrls2o

I hate it, she hates it, everybody else hates it, but viewers love it.