This is literally Apple’s business model. It’s intentional. They are intentionally focused on slow sustained growth rather than the incredibly volitile BS other tech companies chase. Late to the game? Nobody cares. Something is a flop? They weather it. The butterfly keyboard was a disaster for Apple and it didn’t hurt them at all. They can take the blow if then the occasional flop because their risks are lower and planned out. They let everyone else spin their wheels while they iterate their designs based on what others failed at.
The M-series chips going gangbusters on AI is no coincidence, but at the same time, if the buyer doesn’t care about AI, that unified memory benefits them in other ways anyway. Because they planned out everything.
Which makes the Apple mouse that much more baffling.
This is literally Apple’s business model. It’s intentional. They are intentionally focused on slow sustained growth rather than the incredibly volitile BS other tech companies chase. Late to the game? Nobody cares. Something is a flop? They weather it. The butterfly keyboard was a disaster for Apple and it didn’t hurt them at all. They can take the blow if then the occasional flop because their risks are lower and planned out. They let everyone else spin their wheels while they iterate their designs based on what others failed at.
The M-series chips going gangbusters on AI is no coincidence, but at the same time, if the buyer doesn’t care about AI, that unified memory benefits them in other ways anyway. Because they planned out everything.
Which makes the Apple mouse that much more baffling.
The Apple mouse is fine, you leave it on charger when you go into a meeting and you’ll have a few weeks of usage again.
Probably wouldn’t buy one personally, but if you want to use gestures on it, it’s pretty decent.