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Foldable Smartphone Market to See its First Decline in 2025 Before Robust Comeback in 2026
www.counterpointresearch.com2024 saw the global foldable market growing at a comparatively flat annual rate of 2.9%.Samsung and OPPO’s unusually weak Q4 negatively impacted broader market dynamics.Huawei was a bright spot, as were Motorola, HONOR and Xiaomi.We are forecasting further tightness with single-digit negative growth for 2025.Order books are signaling a massive 2026 turnaround on Apple's entry and clamshell resurgence.Seoul, Beijing, Buenos Aires, Hong Kong, London, New Delhi, San Diego, Taipei, Tokyo – March 28, 2025Global foldable smartphone shipments in 2024 saw tepid growth at 2.9% YoY, according to Counterpoint Research’s latest Global Foldable Smartphone Market Forecast. Although many OEMs saw double- and triple-digit growth, the market’s overall growth was impacted by Samsung’s tough Q4 due to political instability, and OPPO cutting production of its more affordable clamshell foldables.Global Foldable Smartphone Shipment ForecastSource: Counterpoint Research Global Foldable Smartphone ForecastThis year is expected to be even tougher, with Counterpoint forecasting single-digit negative growth for the market in 2025. “I don’t see many positives this year and we are actually expecting negative growth for the segment, which will be a first,” observed Senior Analyst Jene Park. “But it is definitely not a sign of the market peaking; rather it is a sign of regrouping before 2026, which is expected to be exciting and rejuvenating for the segment with the entry of Apple and a slew of clamshells.”Counterpoint Research’s latest Foldable and Rollable Display Shipment and Technology Report supports this growth view for 2026 with the forecast of a mid-double-digit YoY growth in panel procurement. “The supply chain is telling us foldable order books are filling up further out,” said Research Director Calvin Lee. “At the moment, this doesn’t look like a market that is plateauing – it looks like a market that is about to transform. And that requires a lot of planning, hence the slight pullback this year.”BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.Follow Counterpoint Researchpress@counterpointresearch.com
the problem with my NORMAL smartphone is it is TOO MUCH SCREEN. the bezels are so narrow i cant even grip it like a normal object without triggering touches on the screen sides. all buttons have been stripped off for over a decade now and you cannot hold it from the back without glueing an object on the back of your case. i can only reach 50% of my samsung phone screen with my thumb while holding it with one hand, making it a two handed device most of the time already. why in THE WORLD would i want my phone screen BIGGER?? honestly, why? the only thing I can think of is long commutes on a bus? but you can bring tablets… 🤷♂️
Because the front screen on my pixel fold is actually smaller
I think the idea is that for one, the front screen can be smaller and more easily used because the main screen is bigger. On the other hand, the main screen is bigger, allowing it to act as a tablet without having to carry a second device. On top of all that, it still fits in your pocket.