Google has put artificial intelligence at the front and center of its search bar. The most-visited site on the internet still shows the same list of links to users, but they have to scroll past a summarized response from an AI chatbot, a feature Google calls AI Overviews. The change to what was once the gateway to the rest of the internet has been profound, and the browsing habits of billions of people are shifting.
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SEO is what ruined Google, then AI came along and was used to SEO the shit out of the shittiest websites
SEO is a never-ending arms race, and you’re right - it’s the real thing that spoiled the “golden web” we remember. Search engines have actually improved, but SEO has “improved” more.