Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • Booboofinger@lemmy.world
    link
    fedilink
    English
    arrow-up
    5
    ·
    17 hours ago

    It’s not just Delta. What we really need is tougher regulations to prevent this. Of course there is a snowballs chance in hell this will happen in this administration.