In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
I think it’s more like “most of the time they choose to generate an AI summary is when people are searching for the kinds of quick and usable answers it can easily generate, information that was already being made available in link previews before AI was a thing anyway”