Also, as a customer, I’m definitely won’t bother to create an account on Meta just so i can interact with the businesses(whatsapp is the sole exception)
Sometimes you are pressured by your peers:
“This business has this thing/event on FB/WA/IG, lets all sign in using the app and go. Cmon just make an account don’t be like that”
“Look at this promotion/raffle/party/event, we could participate, we just need to add a like/repost/whatever on this page.”
Businesses also bring people in:
“To participate in this campaign or have access to this discount, you must like/repost/whatever on our FB/IG page.”
“To book the room/court/machine/etc, please reach us out using Whatsapp, or join our Whatsapp community”
And many other scenarios.
Over the years I saw countless examples of this. A business presence brings people in to the closed platform, and you get pushed out of social circles and activities because you aren’t a customer of Meta.
It’s mostly due to positive feedback loop, Meta build their userbase then bring in businesses which bring in user which then bring in businesses, it’s been going on for so long that there’s no way a small business can ignore that userbase, especially when Facebook know where in general each of the user live so ads can be location based. The fact we’re here is because we’re the outlier, not the norm.
Sometimes you are pressured by your peers:
Businesses also bring people in:
And many other scenarios.
Over the years I saw countless examples of this. A business presence brings people in to the closed platform, and you get pushed out of social circles and activities because you aren’t a customer of Meta.
It’s mostly due to positive feedback loop, Meta build their userbase then bring in businesses which bring in user which then bring in businesses, it’s been going on for so long that there’s no way a small business can ignore that userbase, especially when Facebook know where in general each of the user live so ads can be location based. The fact we’re here is because we’re the outlier, not the norm.