I don’t understand how you think marketing explains consumer choice for trucks over cars. There’s no central advertising committee that bans the advertising of cars. There are in fact ads for cars and suvs as well. There is no concentrated marketing campaign against cars.
This is stricktly anecdotal but in my market it is clearly visible how car advertisement is heavily shifted towards SUVs. On television, magazines, etc. There is more publicity put towards SUVs.
There isn’t a central committee for advertising but it is easy to manufacture desire subtly. If a brand is well know for small hatchbacks but is aware the SUV segment is more popular or returns more profit, the advertisement can be engineered towards that particular segment in detriment of another.
There is something I gladly grant to americans and is that they know how to sell anything. If european brands started to create desire for SUVs even by moving away from their signature vehicles, americans can do it as well, if not better, for those monstrosities on wheels.
Or manufacture desire, let’s not forget
I don’t understand how you think marketing explains consumer choice for trucks over cars. There’s no central advertising committee that bans the advertising of cars. There are in fact ads for cars and suvs as well. There is no concentrated marketing campaign against cars.
This is stricktly anecdotal but in my market it is clearly visible how car advertisement is heavily shifted towards SUVs. On television, magazines, etc. There is more publicity put towards SUVs.
There isn’t a central committee for advertising but it is easy to manufacture desire subtly. If a brand is well know for small hatchbacks but is aware the SUV segment is more popular or returns more profit, the advertisement can be engineered towards that particular segment in detriment of another.
Ok mr goal post mover. Is the big conspiracy to sell pickup trucks or to sell suvs? Or they haven’t decided yet?
That’s reaction to demand (my point) not manufacturing desire.
I was concise.
There is something I gladly grant to americans and is that they know how to sell anything. If european brands started to create desire for SUVs even by moving away from their signature vehicles, americans can do it as well, if not better, for those monstrosities on wheels.
Hence, my quip.