Piggybacking off the point some people made about fleet purchases of trucks boosting sales, even with that in mind, out of the top ten vehicles sold its split down the middle with 5 being trucks and only 1 that isnt a fleet targeted truck (the Tacoma being the one truck you dont see many fleets of in the US) and the other 5 are all gas saving sedans, wagon/mini suv like rav4, and 2 electric vehicles. You knock out fleet sales of trucks and id b3 willing to bet that top 10 list jumps to 8 gas conserving whips to 1 maybe 2 pickup trucks.
I would assume they cut deals on bulk purchases and those contracts are competed for. Probably made the decision to cut even deeper and count it as marketing spend to have all those on the road.
Piggybacking off the point some people made about fleet purchases of trucks boosting sales, even with that in mind, out of the top ten vehicles sold its split down the middle with 5 being trucks and only 1 that isnt a fleet targeted truck (the Tacoma being the one truck you dont see many fleets of in the US) and the other 5 are all gas saving sedans, wagon/mini suv like rav4, and 2 electric vehicles. You knock out fleet sales of trucks and id b3 willing to bet that top 10 list jumps to 8 gas conserving whips to 1 maybe 2 pickup trucks.
https://www.edmunds.com/most-popular-cars/
RAV4 would be considered on the bigger side here and i wouldn’t be surprised if the US model is bigger.
I’m curious why they dont use the Tacoma more. Cheapest Tacoma is 10 grand cheaper that the cheapest f150.
I would assume they cut deals on bulk purchases and those contracts are competed for. Probably made the decision to cut even deeper and count it as marketing spend to have all those on the road.