The most important duty you have as a level designer is to bring the player ‘into’ your level,” he said in a 1999 interview for the book Game Design: Secrets of the Sages. ”It’s not until after this submersion that issues like action, game play, and even the Fun Factor enter the game. The more of your level to which the player can attach himself via familiarity, the stronger the player’s sense of ‘being there’ will be.”

Oh, he must be talking about cinematics. He means cinematics, right? --Game Company CEO, MBA