The median EU retail price of an RTX 5090 rose from €5,900 to €7,730 between 19 September and 19 October 2026 — a +31% move across about 20 tracked EU shops. On a fixed 11-card basket, the price index is up 84% since 25 May, with roughly 10% in the last week alone.
Even on release the 5090 cost more than my whole PC… and my PC literally had the highest end version of every other consumer grade component and a 9070XT (so highest end non-nvidia GPU). Point is it was always overpriced, a single component should not cost more than an entire rig.
Even on release the 5090 cost more than my whole PC… and my PC literally had the highest end version of every other consumer grade component and a 9070XT (so highest end non-nvidia GPU). Point is it was always overpriced, a single component should not cost more than an entire rig.