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Facebook achieving absurd new heights of enshittification by now charging a subscription of at least $50/mo to... post more than two links a month to your own Facebook page. Covers comments too. Subscription not even available in UK yet. Don't know why we bother with them.
Their documentation about this: https://www.facebook.com/help/1929252614431792
Yep. They’re trying to convert free business page users into paying customers.
Now that I think on it, it’s kinda odd one can advertise their business for free on another business’ platform.