A little over a year ago, PIF and Silver Lake were announced as two parts of EA's new ownership trifecta, following a $55 billion buyout agreement, and it has now been revealed in a new Reuters report that PIF and Silver Lake have met with Unity Software to initiate talks to buy the game engine...
Yeah you’ve basically hit the nail on the head on why it was a disaster.
Unity wanted to charge devs for every install by every customer. Not copies sold. Not revenue.
Every “install”.
It made no sense, and was either impossible, or a privacy nightmare to implement.