I would put that more on the ad networks, if the ads were related to the article, it may generate a few more clicks. The ads are completely random and built off a profile they assume would contain relevant info about me… but it doesn’t really seem to be accurate (this is kind of by my own choosing though).
Instead articles about rebuilding cars should have ads related to perhaps rebuilding cars and not some fucking nutritional supplement or some other unrelated thing.
Better ad targeting does make ads more valuable…but because only Google and Facebook have the visibility and ML to do it effectively, they wound up with all the ad revenue. Everybody else ended up with a few pennies
The news sites are trying to have it both ways. Serving the news articles to visitors and then covering them up with a paywall with browser tricks.
I’m a bit sympathetic to them — they do need to get paid to keep operating, and ads don’t cover the cost of providing news anymore
I would put that more on the ad networks, if the ads were related to the article, it may generate a few more clicks. The ads are completely random and built off a profile they assume would contain relevant info about me… but it doesn’t really seem to be accurate (this is kind of by my own choosing though).
Instead articles about rebuilding cars should have ads related to perhaps rebuilding cars and not some fucking nutritional supplement or some other unrelated thing.
Better ad targeting does make ads more valuable…but because only Google and Facebook have the visibility and ML to do it effectively, they wound up with all the ad revenue. Everybody else ended up with a few pennies
This article isn’t behind a paywall, you just have to make an account.