The CEO is wealthy, sure, but very far away from being a billionaire.
I’ve occasionally bought liquid death at my local beer distributor for parties, and it’s a bit expensive but not crazy. Pretty much every drink at a festival is incredibly overpriced - that markup is usually going to the vendors selling it and the venue, not the manufacturer.
But they specifically did it so they could overcharge for water while claiming it looks like beer, water bottles were cheaper and you can refill them, put the cap on and hold it on your pocket, these cant be pocketed and are given opened often
The CEO is wealthy, sure, but very far away from being a billionaire.
I’ve occasionally bought liquid death at my local beer distributor for parties, and it’s a bit expensive but not crazy. Pretty much every drink at a festival is incredibly overpriced - that markup is usually going to the vendors selling it and the venue, not the manufacturer.
But they specifically did it so they could overcharge for water while claiming it looks like beer, water bottles were cheaper and you can refill them, put the cap on and hold it on your pocket, these cant be pocketed and are given opened often