This thought hasn’t fully crystallized, but it occurs to me that a reason capitalism can appear so resilient at absorbing and diluting social causes is because it actually wants social causes to exist and leverages them actively. Not just in the sense of tax breaks for charity, but also in the sense of soft power through “charitable donations”. Those who most fund an institution can also choose whether it’s able to continue, which means the institution will tend to bend to their requests out of self preservation if nothing else.

So like, capitalism doesn’t have some metaphysical power to absorb and dilute social causes (which is how it can feel at times when you watch how easily it can happen in real-time). It’s that there are processes of capital that are already directed toward making use of social causes for expanding power, so when a new one appears, all capital needs to do is evaluate if it can work for that and dilute it as needed to make it work if it doesn’t at the offset. Once it has latched on, it starts using its broader range of voice to try to take over what the conversation surrounding the cause sounds like. And it is the job of activists to dig their heels in with as clear and organized messaging as possible and shout out the capitalists on what the actual issue is; and build solutions that form socialist community power over the capitalist predatory charity model.