Adafruit: From Ultimate Driving Machine to Ultimate Rent-Seeking Machine: The BMW Logo Screw Patent.
If you haven’t already heard, BMW’s R&D teams have been busy “innovating.” Unfortunately, they aren’t focusing on the things that actually matter—like stellar engine performance or the legendary driving dynamics that gearheads love. Instead, the C-suite execs decided that the best use of their engineering budget was to design a proprietary security screw specifically intended to prevent BMW drivers from fixing their own cars.
You would, but making such a product is extremely expensive. And consumers will in general buy the cheaper not better product. Major investors know this, so spending on making a better product would actualy cause the stock price to go down. Maybe it would have paid off in the long run. But they want the stock price to go up now, not a year from now.
That’s the core of the issue. Short term focus at the axpense of the long term sustainability of the entire enterprise.