The Wall Street Journal found itself on the defensive this week after a social media post about younger Americans and grocery spending drew millions of views,
Hahaha! I will tell you, my own mother (70s) buys rotisserie chicken because it is cheaper per pound of meat than a raw chicken and is just as good or better than if she bought the same size chicken and roast it herself in her own oven. Something to know about my mom is she is frugal. She coupons, and will always seek out the best deal. Whoever wrote that WSJ article truly has no idea what it is to budget is what I see. Additionally, some of the neighborhoods that were listed, are some of the richest parts of NY, so of course people who have money will also go out and buy easy meals rather than spend time cooking.
Rotisserie Chicken is a loss-leader. But that smell stimulates your appetite and gets you to buy more.
Plus you’re gonna want some high-margin foods to go with it. Maybe some veggies, potatoes. Box mash is a pain in the ass when the chicken is already cooked, may as well get the pre-made heat-and-eat stuff. It’s right here next to the chickens…
Plus if you get box mash you need to get milk and butter too…and walk nearly the entire rest of the store to get all three.
Hahaha! I will tell you, my own mother (70s) buys rotisserie chicken because it is cheaper per pound of meat than a raw chicken and is just as good or better than if she bought the same size chicken and roast it herself in her own oven. Something to know about my mom is she is frugal. She coupons, and will always seek out the best deal. Whoever wrote that WSJ article truly has no idea what it is to budget is what I see. Additionally, some of the neighborhoods that were listed, are some of the richest parts of NY, so of course people who have money will also go out and buy easy meals rather than spend time cooking.
Of course.
Rotisserie Chicken is a loss-leader. But that smell stimulates your appetite and gets you to buy more.
Plus you’re gonna want some high-margin foods to go with it. Maybe some veggies, potatoes. Box mash is a pain in the ass when the chicken is already cooked, may as well get the pre-made heat-and-eat stuff. It’s right here next to the chickens…
Plus if you get box mash you need to get milk and butter too…and walk nearly the entire rest of the store to get all three.
This is basic supermarket psychology.