So… what my sibling comment says that’s timestamped earlier than yours and admits my mistake, but also notes that saying “our” and “we” a lot in the body of an article is very confusing and even if they want to keep broad ambiguous terms they could still do better at linking to the researchers recent work?

Actually, I’m just a bit tired, thanks for the clarification. It does seem to be a nice premise. I don’t think relying on the authors being listed in small print really does much for people that aren’t aware of how this entity operates (hence my confusion and the upvotes on my comment). I do really think the editors could do better ensuring there is clarity here given the ecosystem these articles sit in. I appreciate this being early data might be why they can’t link to a published reference, but I would be shocked if the authors didn’t have something uploaded somewhere to their personal or university websites. But also, I scanned early morning and saw a bunch of “we” and “our” and got on my soap box with a bunch of presumptions before really reading the article