Not trying to be a Sony Bravia shill but I have two Sony Bravia XBR (X950G and X900H) TVs. Neither of these has ever attempted to show me an advertisement. They aren’t the newest versions nor the most expensive. I don’t include YT ads since those are YT generated.
“In a major industry shift announced in early 2026, Sony is entering a strategic partnership where TCL will take a 51% stake in its home entertainment division, including Bravia TVs, with a new joint venture expected to be fully operational by April 2027”
Not trying to be a Sony Bravia shill but I have two Sony Bravia XBR (X950G and X900H) TVs. Neither of these has ever attempted to show me an advertisement. They aren’t the newest versions nor the most expensive. I don’t include YT ads since those are YT generated.
Get 'em while that last:
“In a major industry shift announced in early 2026, Sony is entering a strategic partnership where TCL will take a 51% stake in its home entertainment division, including Bravia TVs, with a new joint venture expected to be fully operational by April 2027”
It’s the end of an era for the Sony Bravia.
This is misleading.
TCL will only be manufacturing the panel. Sony will continue to perform integration.
From what I read earlier beyond the single line you quoted, this seems to be for the panels and not the processors/boards.