The video’s opening shot shows a man hiding under a bed snipping in a hole in someone’s sock. Seconds later, the same man uses a saw to shorten a table leg so that it wobbles during breakfast. “My job is to make things shitty,” the man explains. “The official title is enshittificator. What I do is I take things that are perfectly fine and I make them worse.”
The video, released recently by the Norwegian Consumer Council, is an absurdist take on a serious issue; it is part of a wider, global campaign aimed at fighting back against the “enshittification”, or gradual deterioration, of digital products and services.
“We wanted to show that you wouldn’t accept this in the analogue world,” said Finn Lützow-Holm Myrstad, the council’s director of digital policy. “But this is happening every day in our digital products and services, and we really think it doesn’t need to be that way.”
Coined by author Cory Doctorow, the term enshittification refers to the deliberate degradation of a service or product, particularly in the digital sphere. Examples abound, from social media feeds that have gradually become littered with adverts and scams to software updates that leave phones lagging and chatbots that supplant customer service agents.
That is a nice thought. But the government has never been “for” the people. And you can’t reasonably expect people who are chosen by a popularity contest to be able to devise a way to provide that balance. It’s not a required skill to get elected. And you can’t expect the voters to know what real skills a polotician has. The spin and propaganda are just to effective at manipulating voter impressions. So it can’t be the government…
Governments should be more or less thinktanks for the Nations issues. They’re not expected to know all the answers, but collectively, they’re in a position where they have access to the people who do. Ideally, they work together to solve a Nations issues.
What is the alternative if not government?