Scientists have developed a breakthrough “superfood” for honeybees by engineering yeast to produce the essential nutrients normally found in pollen. In controlled trials, colonies fed this specially designed diet produced up to 15 times more young, showing a dramatic boost in reproduction and overall health. As climate change and modern agriculture reduce the availability of natural pollen, this innovation could offer a practical way to support struggling bee populations.
Maybe we can steer the neurological component to focus on activity that offers positive benefits to society, like art. Substitute something good for something bad. It just takes a bit of time for the brain to find the satisfaction it used to get from greed in a different behavior, like music, or exercise.
We can always gun for glory through selfless action, still selfish reasons but good results.