Even medium businesses that deal with large items.
An industrial reseller may purchase an engine, lathe or other component from a wholesaler/importer and then onsell to an industry.
2% of a $50k sale is still $1000.
Agreements are made on tenders where the differences are fractions of a percent and an extra months credit.
That will either eat into margins or if the bloke down the road offers it at $49k, cost the sale!
In which case, maybe there are too many resellers.
There is no such thing as goodwill any more.
Even medium businesses that deal with large items.
An industrial reseller may purchase an engine, lathe or other component from a wholesaler/importer and then onsell to an industry. 2% of a $50k sale is still $1000.
Agreements are made on tenders where the differences are fractions of a percent and an extra months credit.
That will either eat into margins or if the bloke down the road offers it at $49k, cost the sale!
In which case, maybe there are too many resellers. There is no such thing as goodwill any more.