In both physical & digital copies of video games: when I’ve visited an store, upon looking at the price tag (they range at 90 AUD or more for a copy, seriously?!) I’ve also browsed through their Steam store front which isn’t any better, 110-30 AUD for a digital license?! When you consider regional pricing, they end up costing more than USD (depends, like a +20% increase which is insane to me). To put it into perspective, games are cheaper in my country than they are in Australia.
I reckon the most expensive game I’ve bought in the last 10 years was about $20. There are just so many high quality low price games out there, often with deep discounts. I wouldn’t waste my time on something like CoD 13, let alone waste my money.
So, a high quality game costs less than a sandwich and coffee for lunch. I don’t think it’s expensive at all.