This is the part that people have to see the most:
The algorithm also favors controversial views, making politically polarizing content more successful. This was Sam’s experience in running Emily’s account, which he characterized as “rage bait.” Even though liberals would flock to the page to leave irate comments, they were still clicking. “It’s a win-win situation, because you’re getting engagement anyway, and your content will go viral,” he says.
Pretty much every form of content these days is engagement bait. As it turns out, the only things advertisers care to clutch their pearls over in the modern age is sex and drugs. The only concern otherwise is getting as many eyes on it as possible, and nothing gets attention quite like outrage.
This is the part that people have to see the most:
This is the exact reason conservative streamers have risen as quickly as they have. It’s all rage-bait engagement farming.
Pretty much every form of content these days is engagement bait. As it turns out, the only things advertisers care to clutch their pearls over in the modern age is sex and drugs. The only concern otherwise is getting as many eyes on it as possible, and nothing gets attention quite like outrage.
I guess this is what people mean when they say there is no such thing as bad publicity!