Google Health Premium at the same 9.99 per month price is just Fitbit Premium with a new coat of paint and a data harvesting clause buried in the ToS nobody reads. The brushstroke heart logo is peak Google aesthetic overwrite, replacing something with actual brand recognition with something that looks like a first party case would ship with. Watching Fitbit get slowly absorbed into Googles ecosystem while the hardware keeps the Fitbit name is like watching someone change their name after marriage but their spouse still calls them by their maiden name.