Yup. It was slowly going away and being ostracized by the wider society. Companies never truly supported LGBT+ but at least, due to the social pressure, they were acquiescing to demands to respect their right to exist and have representation in society.

Then Pedo in Chief comes along, starts saying the quiet part out loud, and every cockroach in this country who was being rightfully shamed into silence was given newfound confidence to openly be the hateful, narrow-minded bigot they always were behind closed doors. The social pressure was gone and with it the levees broke.