Their accuracy died when people like me became difficult to poll.

I don’t answer phone calls from unknown callers. I delete unsolicited text messages. I throw away irrelevant junk mail without opening it. I automatically delete emails that don’t come from my whitelist of approved senders. I don’t answer the door for door-to-door solicitors.

How are pollsters supposed to find out about the opinions of me and people like me? It’s just impossible. And I don’t think I’m alone – there’s a large and growing portion of the population who are just absolutely impossible to get poll data about.