Steve Cahillane warned that new global conflicts like the war in Iran could fuel more inflation, at a time when past price increases have already hurt grocery sales
We were always a Kraft family. Grew up on it. When I suggested to my wife that we switch to the Great Value version, she was opposed to the idea. So we decided to do a blind taste test. Out of 13 people in our house, 0 could tell any difference. We buy the GV brand now. Kraft is good, but GV is just as good, and I can get 2 boxes for less money than I would spend on one box of Kraft. I’m convinced that the GV is made at the same factory as Kraft, using the same ingredients.
This is generally true for most highly commodified products. There’s only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what’s left. Sometimes it’s exactly the same, sometimes it’s smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.
We were always a Kraft family. Grew up on it. When I suggested to my wife that we switch to the Great Value version, she was opposed to the idea. So we decided to do a blind taste test. Out of 13 people in our house, 0 could tell any difference. We buy the GV brand now. Kraft is good, but GV is just as good, and I can get 2 boxes for less money than I would spend on one box of Kraft. I’m convinced that the GV is made at the same factory as Kraft, using the same ingredients.
This is generally true for most highly commodified products. There’s only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what’s left. Sometimes it’s exactly the same, sometimes it’s smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.