It isn’t just about making the information understandable though. They can read a pie chart just fine. As the article says, you have to wrap it in the right emotional frame for them to care. “Get your freedom shot.” If you have to dress it up in a bunch of biased language to get them to believe it, well… I can’t say I’m an authority on the definition of “propaganda” but dressing shit up that way seems to qualify to me.