My guess was almost this. They obviously want to cash in on the panic-buyers. But I don’t think it’s because they’re going under. I think the goal is to put the lifetime pass out of reach for most people, meaning they’ll default to the subscription instead. Because Plex wants people on subscriptions. They’re more reliable income, which the company can more accurately budget for. There’s a reason everything is moving towards SAAS, and Plex is doing the same. This is simply an attempt to push/lock everyone to the subscription model instead of the single purchase.
My guess was almost this. They obviously want to cash in on the panic-buyers. But I don’t think it’s because they’re going under. I think the goal is to put the lifetime pass out of reach for most people, meaning they’ll default to the subscription instead. Because Plex wants people on subscriptions. They’re more reliable income, which the company can more accurately budget for. There’s a reason everything is moving towards SAAS, and Plex is doing the same. This is simply an attempt to push/lock everyone to the subscription model instead of the single purchase.