Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp worldwide, while also testing new AI, creator, and business-focused offerings under its broader “Meta One” subscription brand.
The problem is that only your heaviest users are going to pay to remove the ads, so it doesn’t make sense to price the subscription at any sort of average user. You need to slide the price point way up the distribution just to break even.
The problem is that only your heaviest users are going to pay to remove the ads, so it doesn’t make sense to price the subscription at any sort of average user. You need to slide the price point way up the distribution just to break even.