Its not about spending money, its about anticipation and excitement. It turns something that people enjoy like watching sport, and gives a personal investment. It goes from, “id like carolina to win” to “it means something to me if Carolina wins.”

People who are addicted to gambling arent gambling to buy things. Theyre addicted to gambling. Theyre gambling so they can gamble more. Its like people who are addicted to drugs. Eventually the soft stuff doesnt hit like it used to, and the need bigger doses or harder drugs. They need to win more money, so they can gamble more money.