Lowering the price on steam would have been a remedy and would have benefitted players, just like all of the sales on steam that it actively promotes where the publisher drops the price.
This is about Ubi trying to be anticompetitive in pricing on their store and steam choosing to not go along with it. Steam consistently lowers the prices of games overall and always has.
If a game cannot be sold cheaper elsewhere, publishers have two options, lower the price on Steam (which benefits consumers) or increase the price on the other platform(s) (which benefits the publisher).
It benefits Valve no matter what. It can also benefit the consumer. It can also harm the consumer.
Publishers have every right to not use Steam. Ubisoft had success with UPlay in the past, they just wanted even more money, so went back to Steam.
Will be interesting to see what happens with the lawsuit.
Those is literally about valve being anticompetitive. How are you mentally twisting this into being Ubisoft being the bad guy here for selling their own product.
Steam is artificially keeping prices higher with this practice. Their larger cut % keeps the price floor high, because valve is threatening these developers to not lower prices on lower cut % stores (that don’t use valve infrastructure or keys). There’s zero leg to stand on claiming steam is lowering prices with this well known policy.
Lowering the price on steam would have been a remedy and would have benefitted players, just like all of the sales on steam that it actively promotes where the publisher drops the price.
This is about Ubi trying to be anticompetitive in pricing on their store and steam choosing to not go along with it. Steam consistently lowers the prices of games overall and always has.
It’s an odd one.
If a game cannot be sold cheaper elsewhere, publishers have two options, lower the price on Steam (which benefits consumers) or increase the price on the other platform(s) (which benefits the publisher).
It benefits Valve no matter what. It can also benefit the consumer. It can also harm the consumer.
Publishers have every right to not use Steam. Ubisoft had success with UPlay in the past, they just wanted even more money, so went back to Steam.
Will be interesting to see what happens with the lawsuit.
Those is literally about valve being anticompetitive. How are you mentally twisting this into being Ubisoft being the bad guy here for selling their own product.
Steam is artificially keeping prices higher with this practice. Their larger cut % keeps the price floor high, because valve is threatening these developers to not lower prices on lower cut % stores (that don’t use valve infrastructure or keys). There’s zero leg to stand on claiming steam is lowering prices with this well known policy.