They don’t. Probably 1 click signups from insta accounts and now they just report all active insta accounts (with a linked threads account) as active threads accounts whether or not those accounts are actually engaging with threads.
have you looked on threads? It’s pretty dead. Most of the main page is 16 hour old posts with maybe 5 interactions, a few posts by large accounts with more.
It depends on how they count users. Personally I see posts with thousands of likes posted within the last 24hrs, some with none, some with hundreds after a few days. Seems fairly reasonable overall, but again, they could be counting users who just browse and don’t interact at all in the active users. For a meta product, 400 million is quite low compared to the billions on Facebook and Instagram.
Emphasis mine.
They’re lying. They must be doing something like including Instagram.
Innovation!
A lot of Instagram users sorta got automatically roped into threads. I have no idea how I have one but I do, I think it’s from posting on insta
Pretty sure they autocreated a threads account from every active instagram account when they launched threads.
Find it kinda hard to believe that they even have more users than bsky.
They don’t. Probably 1 click signups from insta accounts and now they just report all active insta accounts (with a linked threads account) as active threads accounts whether or not those accounts are actually engaging with threads.
400 mau on threads seems reasonable, considering Instagram has 3 billion MAU.
sure
400 million mau not so much
Why is 400 million not reasonable? Also bearing in mind that they have nearly zero bot controls in place.
have you looked on threads? It’s pretty dead. Most of the main page is 16 hour old posts with maybe 5 interactions, a few posts by large accounts with more.
It depends on how they count users. Personally I see posts with thousands of likes posted within the last 24hrs, some with none, some with hundreds after a few days. Seems fairly reasonable overall, but again, they could be counting users who just browse and don’t interact at all in the active users. For a meta product, 400 million is quite low compared to the billions on Facebook and Instagram.