It’s not about virtue signalling, it’s about a sense of coordination which enables people to feel it’s “worth it”.
Often people don’t do something that is an inconvenience if they feel like it doesn’t matter/make a difference. So a sense that it is a “thing” could help motivate others.
It’s not a virtue signal any more, no need to announce it.
I live in a host city and there is zero excitement.
No locals are mentioning it as a sporting event, it’s a hassle that’s going to fuck with transit and make everything cost twice as much.
It’s not about virtue signalling, it’s about a sense of coordination which enables people to feel it’s “worth it”.
Often people don’t do something that is an inconvenience if they feel like it doesn’t matter/make a difference. So a sense that it is a “thing” could help motivate others.