Any advertisements in New York that feature artificial intelligence-generated people in place of actors will now be violating state law if they don't clearly label that they have used a "synthetic performer."
This is likely primarily targeting political ads. It’s pretty hard to argue this if you made a political ad with a generated imposter of your opponent saying something they never said.
This is likely primarily targeting political ads. It’s pretty hard to argue this if you made a political ad with a generated imposter of your opponent saying something they never said.