TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.
That’s 10 decibels, it’s twice as loud.
And that’s just the hard cutoff.
While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn’t scale up.
So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.
This law aims to fix that, by forcing the ads to be at the same volume of the content that’s playing, instead of just being able to blast at full volume.
Imagine paying for ads…
This is one of those headlines for a problem I had no idea existed
Use to be a problem on TV too. The same type of laws regulate tv ads.
And they are still too loud
TV ads are acceptable, they are strictly limited to -24 LUFS. Streaming media like YouTube enforces -14 LUFS.
That’s 10 decibels, it’s twice as loud.
And that’s just the hard cutoff.
While YouTube will bring down the volume automatically (say, if you upload something with -9 LUFS, it will bring it down to -14), it doesn’t scale up.
So maybe a conscious creator is uploading at -24, then BOOM ad at -14 and your ears start to bleed.
This law aims to fix that, by forcing the ads to be at the same volume of the content that’s playing, instead of just being able to blast at full volume.
Sincerely. I refuse to comprehend some people.