I think there was a really interesting part right at the bottom that was briefly mentioned. A lot of people are using A.I. to shop now. Probably not the Lemmy demographic. But people are willing to trust the A.I. when it gives them a recommendation, even if it’s for a new brand they’ve never heard of before. This is an unprecedented level of marketing if the numbers in the article are correct. No advertising can compete with “artificial word of mouth” directly changing a customer’s opinion.
My prediction is companies will notice this, fast, and there will be incentives for A.I. to become like a new advertising platform. How much do you think Grok can charge to recommend one product over the other if it can have such a high (near 40%) lead conversion?
So it’s like SEO then. It’s always been a scammers game. Blast sites with bot comments about your site, write slop articles that merge things that have nothing to do with what they are named for the sake of SEO, add tags, and specific words through the page. This is just an extension of the scum.
SEO started the day after the first search engine, with sysops begging other sysops to list their boards on the front page of links. It has evolved massively since then, but manipulation of AI results is just another form of SEO, and the AI results we have today are already heavily influenced by the SEOed content they were trained on and that they RAG from.
I think there was a really interesting part right at the bottom that was briefly mentioned. A lot of people are using A.I. to shop now. Probably not the Lemmy demographic. But people are willing to trust the A.I. when it gives them a recommendation, even if it’s for a new brand they’ve never heard of before. This is an unprecedented level of marketing if the numbers in the article are correct. No advertising can compete with “artificial word of mouth” directly changing a customer’s opinion.
My prediction is companies will notice this, fast, and there will be incentives for A.I. to become like a new advertising platform. How much do you think Grok can charge to recommend one product over the other if it can have such a high (near 40%) lead conversion?
404 media has an interesting podcast episode on “AEO” (AI SEO) and how it can be manipulated. Apple link
So it’s like SEO then. It’s always been a scammers game. Blast sites with bot comments about your site, write slop articles that merge things that have nothing to do with what they are named for the sake of SEO, add tags, and specific words through the page. This is just an extension of the scum.
SEO started the day after the first search engine, with sysops begging other sysops to list their boards on the front page of links. It has evolved massively since then, but manipulation of AI results is just another form of SEO, and the AI results we have today are already heavily influenced by the SEOed content they were trained on and that they RAG from.